🚀
Vertical Progress
0 → 1
Creating something that has never existed. Doing the unexpected. Going from nothing to something. Technology. Breakthrough. Monopoly.
✦ The printing press
✦ The internet
✦ The iPhone
📋
Horizontal Progress
1 → N
Copying things that already work. Globalisation. Spreading what exists. Scaling. Commoditisation. Competition.
◆ More factories
◆ More restaurants
◆ More of the same